What is gendered occupation?

What is gendered occupation? There is a general consensus in managerial and sociological research that certain occupations are gendered. For example, public relations, nursing, and […]

Why is Starbucks unique?

Why is Starbucks unique? Positioning is about brand differentiation. In Starbucks’ case, its uniqueness is its position. Starbucks, the world’s largest coffee retailer, made its […]