Is Tata Nano a blue ocean strategy?

When Tata Motors released the Tata Nano, pictured above, it was highly regarded as the next “people’s car”. However, due to several strategic missteps, Tata Motors failed to create a blue ocean which resulted in the ultimate flop of the Tata Nano.

Does Blue Ocean strategy work?

In a study conducted by Mauborgne and Kim in the run-up to their book, however, they found that companies with a Blue Ocean Strategy were able to maintain their dominance in the new market for an average of 10 to 15 years.20

Why is it called blue ocean strategy?

Blue ocean is a slang term created in 2005. The term blue ocean was coined by professors W. Chan Kim and Renee Mauborgne in their book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (2005). The authors define blue oceans as markets associated with high potential profits.15

What companies use blue ocean strategy?

We’ve explored the fundamentals of blue ocean strategy before. Now, to bring it to life, we’re looking at 3 examples of companies that have used the blue ocean strategy framework to drive growth and innovation including the Nintendo Wii, Yellow Tail and Cirque de Soleil.

Is Amazon a blue ocean strategy?

Following the blue ocean strategy, Amazon also recognized the importance of partnerships with the objective to leverage its expertise, economies of scale and create new markets. In 2016 the company partnered with SAP in order to be able to perform business tasks and explore the possibility of future B2B sales.14

How do you make a blue ocean strategy canvas?

5 Proven Steps to Creating Your Own Blue Ocean Strategy

  1. Step 1: Create A Strategy Canvas. A strategy canvas is the most fundamental tool used in the Blue Ocean Strategy framework.
  2. Step 2: Raise An Attribute.
  3. Step 3: Reduce An Attribute.
  4. Step 4: Eliminate An Attribute.
  5. Step 5: Create An Attribute.

Is Netflix a blue ocean strategy?

Netflix. The first company that used the blue ocean strategy is Netflix, a popular subscription-based streaming service.

How do you get a blue ocean strategy?

How Do You Create a Blue Ocean?

  1. Define the current reality.
  2. Identify a segment of customers who are only interested in or find value in a portion of the features of a product or service.
  3. Alter the product or service to be inferior on the aspects that are less valued by your new target audience.

What is Blue Ocean Strategy and red ocean strategy?

The goal of a Blue Ocean Strategy is for organizations to find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” (overdeveloped, saturated markets). A company will have more success, fewer risks, and increased profits in a blue ocean market.

Is Apple a blue ocean strategy?

The blue ocean strategy has seen Apple improve its innovative strengths. It has never forced the company to overcome competition but to avoid flooded industries. However, the company took a strategic move to improve the process (Mcchesney 2013).27

How did Starbucks make use of the Blue Ocean strategy successfully?

Through its mobile payment system Starbucks eliminated the need to carry cash, coin change issues, tipping problems, reduced the time spent on ordering and making coffee, understanding the menu and coffee types, offers and rewards available, raised the customer delight, loyalty and rewards, number of visits, new …21

How was Starbucks so successful?

It is so successful because it was able to provide an experience that changed how much of the world thought about coffee shops and how many of us drink coffee outside of our homes. Starbucks created a third place between home and work where people can relax, enjoy a cup of coffee and experience the inviting ambience.

What business strategy does Starbucks use?

Starbucks Coffee uses the broad differentiation generic strategy for competitive advantage. In Michael Porter’s framework, this strategy involves making the business and its products different from other coffeehouse firms.1

What makes Blue Ocean strategy different from other strategies?

Differentiation is a strategic choice that reflects the value-cost trade-off in a given market structure. Blue ocean strategy, by contrast, is about breaking the value-cost trade-off to open up new market space. It is about pursuing differentiation and low cost simultaneously.

How is the Red Ocean different than the blue ocean?

The concept is quite simple to understand. The Red Ocean is where every industry is today. There is a defined market, defined competitors and a typical way to run a business in any specific industry. The Blue Ocean, on the other hand, is calm, smooth, with lots of food and little or no competition.2

What confuse me about Blue Ocean Strategy?

A mistake that blue ocean strategy identifies is that companies confuse niches with new markets. Identifying a niche and selling to it might be profitable in the short term, but long-term value will come from bringing new customers to play in a blue ocean.7

What are the 4 steps in the blue ocean strategy process?

Blue Ocean Strategy & Shift Tools

  1. Step 1: See your leadership reality.
  2. Step 2: Develop alternative Leadership Profiles.
  3. Step 3: Select to-be Leadership Profiles.
  4. Step 4: Institutionalize new leadership practices.

How do people survive in the Red Ocean?

How to survive in a red ocean? In red oceans, business leaders and entrepreneurs are in a cage of creating innovation and competitive advantage as dominant business thinking. Consequently, they are rivaling head to head with their competition over the same existing customers.

How do you move from red ocean to blue ocean?

Three key components of a successful Blue Ocean Shift

  1. Perspective. The mindset of a blue ocean strategist.
  2. Roadmap. Market-creating tools and process along with clear guidance on how to apply them.
  3. Confidence. Humanness that builds people’s confidence at every level to drive and own the process.

What is Blue Ocean and Red Ocean?

Red Ocean vs. Blue Ocean Strategy

Red Ocean Strategy Blue Ocean Strategy
Compete in existing market space. Create uncontested market space.
Beat the competition. Make the competition irrelevant.
Exploit existing demand. Create and capture new demand.
Make the value-cost trade-off. Break the value-cost trade-off.

What is the most important feature of Blue Ocean Strategy?

What is the most important feature of blue ocean strategy? It rejects the fundamental tenet of conventional strategy: that a trade-off exists between value and cost.

What is the red ocean strategy?

A red ocean strategy involves competing in industries that are currently in existence. This often requires overcoming an intense level of competition and can often involve the commoditization of the industry where companies are competing mainly on price.12

Is Starbucks a blue ocean strategy?

Starbucks is a Blue Ocean company. A blue ocean is where a company goes where the profits and growth are, and they leave the competition behind. Starbucks does this by offer delicious and one of a kind coffee recipes, and a unique atmosphere to enjoy them in.20

What companies use red ocean strategy?

A good example of Red Ocean Strategy is the European airline operator Ryanair (or Southwest if you like in the US). They are competing very successfully in the already saturated red ocean of the short-haul airline business. Their strategy is focused on providing a low-cost no-frills airline.