Who does marketing for the NHL?

During a virtual session on day three of the SportsPro OTT Summit, the NHL’s chief marketing officer Heidi Browning offered insight into the ice hockey league’s fan engagement initiatives, its social media strategy, and how it is responding to what the next generation wants.

How do you become an NHL analyst?

To become an analyst in the National Hockey League, you need to earn a bachelor’s degree in computer science or a related field and develop relevant skills in database design and management, analytics, and reporting.

What is the target market for the NHL?

Potential courses of future action had to be discussed after the 1994-95 season. The NHL management team decided to focus on two target groups: the 6-17 year olds and the 18-34 year olds as the primary target group, assuming that older people are already fans of other sports.

How much does a NHL equipment manager make?

While ZipRecruiter is seeing annual salaries as high as $124,000 and as low as $19,500, the majority of Hockey Equipment Manager salaries currently range between $37,500 (25th percentile) to $74,000 (75th percentile) with top earners (90th percentile) making $104,000 annually across the United States.

How much does the NHL spend on marketing?

The NHL’s New $100 Million Advertising Program.

How do you promote in hockey?

Promoting the game of hockey is an important way to make the game grow. Teams like to come up with ideas to bring new fans into arenas and help grow the game. Standard promotions include shooting the puck through a target placed in front of the goal or having autograph sessions after games.

How much do hockey analysts make?

The typical Hockey Data Analyst salary is $62,595. Salaries can range from $45,109 – $104,832.

What percentage of NHL fans are male?

According to a survey conducted in December 2021, around 18 percent of male respondents in the United States were avid fans of the NHL.

Is ice hockey hard to learn?

But here’s the kicker! While ice hockey is fun and exciting to play, it’s also one of the most demanding sports. Ice hockey is hard because players have to learn and master skating as a new way of movement. In addition, players play in ice rinks which are uncomfortable because of the super low temperatures.