Why does Apple say Think Different?
“Think different” is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day.
When did Apple start the Think Different campaign?
August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.
Who said Think Different?
‘Think different’ ad campaign returns Apple to its roots The ad copy itself sprang from copywriters Rob Siltanen and Ken Segall (the latter of whom also named the iMac). The “think different” line came from Craig Tanimoto. He also had the idea of pairing up Apple with different 20th-century thinkers.
What was the concept behind the Apple ad?
The original concept was to show the fight for the control of computer technology as a struggle of the few against the many, says TBWA/Chiat/Day’s Lee Clow. Apple wanted the Mac to symbolize the idea of empowerment, with the ad showcasing the Mac as a tool for combating conformity and asserting originality.
Is Think Different trademarked?
In June 2010 Apple “Think Different” became a Registered Trademark under 3,803,176 covered under 009.
What was the first slogan of Apple?
Think Different
“Think Different” was an advertising slogan created by the New York branch office of advertising agency TBWA\Chiat\Day for Apple Computer during the late 1990s. It was used in a famous television commercial and several print advertisements.
What does 1984 Macintosh ad mean?
What event did the Macintosh 1984 ad run?
Apple’s “1984″ ad for the original Macintosh computer ran in its full 60-second length only once on national television — during the third quarter of Super Bowl XVIII on Jan. 22, 1984.
What was the original Think Different ad for Apple?
“Think different” was a homecoming for Apple in a few ways. It was the first Apple ad produced by TBWA Chiat/Day in more than a decade. Apple dropped the ad agency in 1985, following the notorious “Lemmings” commercial. (A follow-up to “1984,” this poorly received campaign showed computer users marching off a cliff.)
Who are some famous people with the Apple logo on them?
Those featured a portrait of one historic figure, with a small Apple logo and the words “Think Different” in one corner, with no reference to the company’s products. The familiar faces on display included Jimi Hendrix, Richard Clayderman, Miles Davis, Billy Graham, Bryan Adams, Cesar Chavez, John Lennon, Laurence Gartel, Mahatma Gandhi and others.
Is Apple entering the Dark Age of digital advertising?
The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love. It’s the beginning of Apple’s most iconic advertising campaign since the original “1984” Macintosh ad.
What do the Apple Think Different posters look like?
They feature the portrait of one historic figure, with a small Apple logo and the words “Think Different” in one corner. The original long version of the ad script appears on some of them. The posters were produced between 1997 and 1998.